Italy football clubs pick adviser for TV rights negotiations

  • Football Premium
  • Tuesday, 19 Nov 2013

Italian Serie A president Maurizio Beretta (C) talks to reporters as he arrives to attend a meeting in Rome December 7, 2010. REUTERS/Tony Gentile

MILAN (Reuters) - Italy's top-flight football clubs have picked Swiss-based sports marketing group Infront as the main adviser to negotiate a new package of television rights for the coming three-to-six seasons, league chairman Maurizio Beretta said on Monday.

Infront, which had been widely expected to win the deal, has held the rights negotiating contract since 2009 and was bidding to have it extended until 2021.

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