PETALING JAYA: Badminton Association of Malaysia (BAM) players and their coaches will have peace of mind when competing abroad as Allianz Malaysia Berhad has announced a partnership with the governing body.
As BAM’s official Financial Services Partner, the partnership with Allianz marks a new chapter for Malaysian badminton, promising greater support for players and coaches as they strive for excellence on the international stage.
BAM acting president Datuk V. Subramaniam expressed his enthusiasm for the partnership.
“Allianz is a leading insurance company in our country. Globally, Allianz is involved in world-class sporting competitions including the Olympics.
“Their active involvement in Malaysian sports makes this partnership particularly meaningful, and we are honoured to have Allianz join us on this journey to elevate Malaysian badminton,” he said.
“Support from corporate leaders like Allianz is essential and will significantly contribute to the success of our programmes.
“This partnership will benefit BAM and provide added motivation and encouragement to the players.’’
Through the partnership, BAM players, including senior and junior athletes and their coaches, will receive comprehensive protection when travelling abroad for competition, ensuring their focus is entirely on achieving success.’’
In addition, Allianz will also take on the role of title sponsor for the Super 100 tournament. The Allianz Malaysia Super 100 is scheduled to take place at Stadium Juara in October.
Prior to signing with the BAM, Allianz has been actively supporting junior badminton in the country through the Allianz Junior Badminton Championship (AJBC) since 2022.
Chief executive officer of Allianz Malaysia, Sean Wang said: “Allianz is committed to supporting sports globally through our sponsorship of major sports events including the Olympics and Paralympics.
“Considering the success of the AJBC and its impact on aspiring junior players, we wanted to expand our contribution to Malaysian badminton at the national level,” he said.
