Apr 18, 2019; Azusa, CA, USA; Hope Bender of UC Santa Barbara runs in the heptathlon 800m at the Bryan Clay Invitational at Azusa Pacific University. Kirby Lee-USA TODAY Sports/Files
LOS ANGELES (Reuters) - Male stars of college basketball and football will likely reap the greatest immediate gains from California's new law allowing student athletes to profit from endorsement deals, but female athletes, and women's sports generally, could be big winners in the long run.
Although relatively few college athletes of either gender ever advance to professional competition, women's opportunities for going pro are particularly scant compared with men, leaving them little or no chance of cashing in on their talents during their prime, proponents said.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
