Tourism: It’s a whole new world

Photo: CHAN BOON KAI/The Star

IN a post-pandemic world, travel agents – the generic name used by both the industry and the public to refer to people in all aspects of the travel and tours business – have to reinvent themselves if they intend to survive in the business. They will not prevail if they plan to continue dishing out more of the same.

To reinvent their business, they must think outside the box and not seek solace from one another. They should re-explore a whole new world transformed by the pandemic, rebuild business models, and not continue to look at the market as if they know it like the back of their hands. The travel business can only be transformed through innovation, invention and creativity.