Factor for sporting success

Azizulhasni Awang and his long-time coach John Beasley are a prime example of effective coach-athlete communication. - Filepic

KUALA Lumpur 2017 is 40 days away but we have already recorded some unforgettable sporting achievements, including Azizulhasni Awang’s maiden victory at the UCI Track Cycling World Championships and the Malaysian Speedy Tigers’ qualification for a spot at next year’s Hockey World Cup.

Sporting success is due to many factors, one of which is communication. In a Bernama report, director of Universiti Putra Malaysia’s (UPM) Sports Academy Prof Dr Shamala Subramaniam suggested that it is important for athletes and officials to acquire communication and public relations skills to enable them to communicate effectively with various sport stakeholders.