Singing the social media blues

We all need to harness the power of social media tools well, so say marketers and branding strategists. But doing so goes counter to our Asian trait of humility.

I HAVE been wondering whether to delete my Twitter account lately because the noise surrounding Twitter itself is becoming overwhel­ming. Social media may be a tool to promote one’s work, but it does contribute to “noise pollution” and raises one’s stress levels somewhat.