From the farm to the fork

Malaysia may soon join the ranks of countries which allow consumers to track its food from farm to the dinnertable. Food traceability became a priority when major food scares surfaced such as the mad cow disease anddioxin contamination. Consumers today want safe and healthy food. 

IT may soon be possible for a personbuying Malaysian starfruitsin Germany to log on to theInternet and see the farm inCameron Highlands where it camefrom, and what chemicals wereused in its production. Additionally,the buyer can track the entire journeyof the fruit as it made its wayacross Asia and Europe to the fruitrack in his local grocery store.