Will the three-year sponsorship deal with Norwich City Football Club help Proton carve up a bigger slice of the British automobile market? TAN KAH PENG reports from London.
WHEN Everton Football Club announced its new sponsor late last year, it raised a lot of eyebrows. Kejian? A strange sounding name indeed, made more complicated by its logo in Chinese characters on the famous blue jerseys so loved by the Goodison Park fans who are proud of the club’s 125-year history.
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