No dignity in half-measures

You might need to do some unpopular things to right some wrongs. But if you look at the long-term benefits, the answer will be clear.

SPIKED. A word that describes an uptick in numbers such as an increase in followers after you’ve said something really dreadful or a sudden demand for a vitamin drink after someone admirably healthy for his age has been seen drinking it. An abrupt jump in interest in a particular subject is also a spike.