SAN FRANCISCO, Dec. 3 (Xinhua) -- U.S. consumers spent 12.8 billion U.S. dollars, while global spending was 49.7 billion dollars on Cyber Monday, a growth of 2 percent and 3 percent on 2023, respectively, Salesforce said Tuesday.
As many U.S. consumers returned to work after the long weekend, online shopping continued to power ahead on Cyber Monday, the third big online spending day -- alongside Thanksgiving and Black Friday -- in the first critical week of the holiday shopping season, the San Francisco-based leading customer relationship management platform said.
On an international scale, the amount spent on Cyber Monday fell well below the online sales of Black Friday. Salesforce said shoppers globally spent a record-breaking 74.4 billion dollars and 17.6 billion dollars in the United States on Black Friday, while on Thanksgiving 33.6 billion dollars were spent online globally.
Cyber Week is the five days between Thanksgiving and Cyber Monday. Salesforce said that the 5-day week brought in 76 billion dollars in the United States, up 7 percent on 2023. The global figure for Cyber Week was 314.9 billion dollars, up 6 percent over 2023.
Salesforce found that globally makeup and apparel had the biggest average markdowns at 40 percent and 39 percent, respectively. Mobile shopping accounted for 57 percent of all sales, working out to 7.6 billion dollars in spend.
Salesforce said its 2024 figures were based on shopping data from 1.5 billion consumers captured across its customers and other data feeds in its Commerce Cloud, Marketing Cloud, and Service Cloud.
