Giant pizza chain pulls out of Italian market

ROME, March 23 (Xinhua) -- One of the world's largest pizza chains, the United States-based Domino's Pizza, has formally given up on its aspirations of gaining a foothold in the country that invented pizza.

The company closed its last stores in Rome and Milan last year, and, according to media reports on Thursday, the company's Italian franchise partner, ePizza, has begun the process of liquidating the company's Italian assets in the hope of recovering at least part of the initial investments.

The company's Italian website was no longer operating as of Thursday and its final posts on social media accounts date back to last year.

Calls to ePizza went unanswered on Thursday, but when contacted by Xinhua, the U.S. press office of Domino's Pizza confirmed the media reports on the company's withdrawal from Italy.

According to, a data site, Domino's is the largest pizza chain in the world, with 12.3 billion U.S. dollars in global annual revenue. But the 63-year-old company never managed to gain traction in Italy.

The company launched in Italy in 2015 with plans to open up to 880 stores in the country. But at its peak, it operated only 29 locations.

The origins of pizza are opaque, though there are records from the times of antiquity of soldiers making flatbread with toppings on their shields. A poem from ancient Rome that dates back to the first-century BC, mentions locals frying bread and cheese on hot ashes, calling it "pinsa," a word still used today for certain kinds of Roman pizza.

But the modern pizza is thought to date back to the 18th century in Naples, where the dish was a hearty staple for the poor.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Next In World

Back to the office? How employers are struggling to satisfy their workers
Nigeria's Tinubu gets his turn as president, familiar problems await
Google withdraws ‘Slavery Simulator’ game app after Brazil outcry
North Korea to hold key ruling party meeting in early June
Your personal data: Get your files back
North Korea notifies Japan of plan to launch satellite
Haiti's deadly vigilante movement sees decline in gang violence - report
Turkey's Erdogan: releasing Demirtas from jail out of question
US President Biden congratulates Erdogan on election win
African market only accounts for 2.5 pct of Tunisian exports: employers' union

Others Also Read