Mexico child advocates seek crackdown on misleading social media influencers

FILE PHOTO: Small figurines are seen in front of displayed Tik Tok and Facebook logos in this illustration taken February 11, 2022. REUTERS/Dado Ruvic/Ilustration

MEXICO CITY (Reuters) - Consumer and child protection advocates in Mexico mobilized this week to push for the government to enact rules preventing popular online influencers and corporations from targeting kids with misleading social media hype for junk food and other products.

Campaigns led by influencers promoting junk food and other unhealthy products drew the most fire from campaigners organizing under the slogan "Influencer Law Now." Advocates called for tighter Mexican laws governing advertising on fast-growing digital platforms targeting children, an especially susceptible group.