Printers of Nigeria election regalia lose out as ad campaigns pivot online

Workers package branded T-shirts with images of Nigerian presidential candidates before the presidential election, at a printing shop in Abuja, Nigeria February 1, 2023. REUTERS/Abraham Achirga

ABUJA (Reuters) - A loud whir filled the back of a print shop in Nigeria's capital Abuja as machines churn out grinning faces of presidential election frontrunners on posters, flyers and food packaging.

Workers poured cassava flour into blue and green bags sporting the governing All Progressives Congress party's acronym and stashed them next to a pile of red and green opposition rice packets. The advertising campaign season is in full throttle.