China Focus: Homegrown brands shine at int'l expo

HAIKOU, July 28 (Xinhua) -- Visitors flocked to the Aroma Naturals booth at the second China International Consumer Products Expo (CICPE) to savor the unique fragrance of scented candles, offering a glimpse of the immense popularity of homegrown brands.

"We have made available a variety of aroma products that are appealing to domestic consumers at the expo. Previously, we mainly focused on the overseas market. Since 2020, however, we have been developing and building Chinese product lines," said Cindy Zhang, manager of the homegrown brand, Dalian Talent Gift Co., Ltd., the parent company of Aroma Naturals based in northeast China's Liaoning Province.