'Crazy love': Lebanon slogan promotes tourism on back of crisis

Lebanese Prime Minister Najib Mikati speaks as he stands near a slogan that reads 'We love you in your madness' displayed on a screen at the government palace in Beirut, Lebanon November 4, 2021. Dalati Nohra/Handout via REUTERS

BEIRUT (Reuters) - Lebanon's tourism minister unveiled a new slogan for the crisis-swept country on Thursday that aimed to portray the precarity of life there as a point of pride, roughly translating to "I love you in your madness".

Lebanon is suffering a financial and economic meltdown which the World Bank has labelled as one of the deepest depressions of modern history, compounded by the COVID-19 pandemic and a massive explosion at Beirut's port that destroyed large parts of the city and killed more than 215 people.