The mobilising power of the BTS ARMY


  • World
  • Wednesday, 15 Jul 2020

FILE PHOTO: BTS performs during iHeartRadio Jingle Ball concert at The Forum in Inglewood, California, U.S., December 6, 2019. REUTERS/Mario Anzuoni

(Reuters) - BTS, the South Korean supergroup, is known for churning out hits and energising a growing global fan base.

Early in June, those fans - collectively called ARMY - put their energy behind an online campaign called #MatchAMillion to raise money for social justice causes in the United States. It hauled in $1 million in roughly one day, matching the donation of the band itself to Black Lives Matter.

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