Women's sex toy maker sues New York City subway, calls ad ban sexist

A proposed Dame Products LLC ad that the company said was banned by the New York Metropolitan Transit Authority (MTA), and which was included in a lawsuit filed against the MTA, is seen in this handout image released June 18, 2019. Courtesy Dame Products, LLC/Handout via REUTERS

NEW YORK (Reuters) - A new lawsuit asks why New York City's subway accepts advertisements depicting erectile dysfunction, bare buttocks, inflatable plastic breasts, "Kyng"-sized condoms and cactuses shaped like phalluses, but is refusing ads for women's sex toys.

Dame Products, a women-owned startup that promises to "close the pleasure gap" for women by selling "toys, for sex," sued the Metropolitan Transit Authority on Tuesday, accusing it of sexism and illegal censorship for refusing its ads since last November.