A TV grab shows presenter Greta Hoxhaj, 24, during the news edition on Zjarr TV in Tirana. - AFP
Tirana (AFP) - Faced with tough competition to win over audiences, an Albanian TV channel is taking a literal approach towards giving viewers the "naked" truth -- by employing almost-topless newsreaders.
Wearing open jackets and nothing underneath, the young women reading the headlines on Zjarr TV are an unprecedented sight in the conservative Balkan country, where they first appeared on television and Internet screens last year.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
