NEW YORK: Amazon.com Inc took the wraps off its long-awaited "Kindle Fire" on Wednesday, tacking on a mass market-friendly US$199 price tag that poses a serious threat to the dominance of Apple Inc's two-year-old iPad.
The eagerly anticipated gadget, while lacking many of the high-tech bells and whistles common on tablets from cameras to 3G wireless connection, may sound the death knell for a raft of devices based on Google Inc's Android.
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