Japanese baby with full head of hair star of shampoo ad

Caption: Baby Chanco, whose voluminous hair occasionally threatens to overwhelm her tiny frame, starred in her first campaign for Pantene on Monday. PHOTO: P&G JAPAN HAIR CARE COMMUNICATIONS

TOKYO (Straits Times/Asia News Network): A Japanese baby who became Insta-famous for her full head of hair from birth is now the star of her first shampoo commercial.

Baby Chanco first captured the hearts of netizens in May last year when her mother Mami Kano started posting photographs of the four-month-old with thick, poofy locks on social media. Her voluminous hairstyle, which occasionally threatened to overwhelm her tiny frame, won her thousands of fans on her Instagram account. She now has 345,000 followers.