KOTA KINABALU: Sabah’s wildlife, rich culture and natural attractions need to be better documented and shared with the world to keep the state’s stories alive and relevant, says Datuk Joniston Bangkuai.
The Sabah Tourism Board (STB) chairman said new publications and updated editions of existing works could offer fresh perspectives, reflect current knowledge and complement STB’s promotional efforts by giving potential visitors more reasons to discover Sabah.
“Sabah has a wealth of stories worth sharing, from its cultural traditions and wildlife to its landscapes and lesser-known destinations,” said Bangkuai at the launch of The Elephants of Borneo book at the State Library yesterday.
“We should continue to document these stories and make them accessible to wider audiences.”
The Assistant Minister to the Chief Minister said future publications could also explore other subjects, including Sabah’s diverse cultures, endemic bird species and lesser-known natural attractions.
He cited Kiulu as an example, pointing to its network of rivers, tributaries and streams, as well as numerous suspension bridges that offer visitors a glimpse of the area’s natural landscape and community-based tourism experiences.
“Such stories could draw attention to destinations that may be less familiar to visitors and broaden their understanding of what Sabah has to offer,” he said.
He added that STB would continue to support the efforts of relevant agencies, organisations and industry players to promote Sabah’s wildlife, culture and natural attractions, particularly in conjunction with Visit Malaysia 2027.
Co-authored by 1StopBorneo Wildlife senior conservation officer Yulinda Wahyuni and other contributors, the book offers insights into the Borneo elephant, including its habitat and conservation efforts in Sabah.
