KUALA LUMPUR: The Malaysian Retail Chain Association (MRCA) Branding Education Charity Foundation’s first commemorative book aims to raise RM1mil for charitable causes.
Titled MRCA Foundation Iconic Brands, the book was launched by Deputy Prime Minister Datuk Seri Fadillah Yusof and foundation chairman Adjunct Professor Datuk Seri Garry Chua at the Berjaya Times Square Hotel on Tuesday.
Bearing the tagline “Trust. Resilience. Legacy”, the book celebrates the success stories and achievements of prominent Malaysian brands and businesses.
The foundation said the initiative aimed to raise RM1mil to fund scholarships for underprivileged children, reward students for outstanding academic achievements, support skills training and professional development, as well as finance charitable programmes for needy communities, orphanages and elderly care homes.
“Established in 2010 with an initial fund of RM1mil, we continue to champion education, nurture talent and support communities across Malaysia,” the foundation said in a statement.
It said the book launch marked a new milestone in its efforts to channel business success toward meaningful social impact.
Sponsorship opportunities for the initiative are open until Nov 30.
Also present at the launch were foundation board members Datuk Eddie Choon, Datuk Albert Chiang, Datuk Lee Hwa Cheng, Adjunct Professor Datuk Tay Sim Kim, Adjunct Professor Datuk Seri Nelson Kwok, Datuk Liaw Choon Liang, Shirley Tay, Datuk Sharan Valiram and Adjunct Professor Datuk Dr Ken Phua, as well as organising chairman Edison Choon.
