KUALA LUMPUR – E-commerce platform Shopee has launched Shopee Lindung Niaga, a RM150mil initiative designed to support Malaysian micro, small and medium enterprises (MSMEs) through practical measures across shipping, working capital and fulfilment.
The initiative reflects a balanced approach to supporting buyers and MSMEs as they navigate an evolving operating environment.
By combining timely support with continued investment in the tools and infrastructure businesses rely on, Shopee aims to contribute to stronger business resilience over time while maintaining consistent access and value for buyers.
As businesses adapt to changing conditions, Shopee Lindung Niaga focuses on supporting MSMEs in sustaining operations in the near term while investing in the capabilities needed to remain competitive over the longer term.
“Shopee Lindung Niaga is designed to provide practical support where and when it matters most, while continuing to invest in the systems and tools that small businesses rely on to operate and grow,” said Shopee Malaysia vice president Ian Ho.
“At the same time, it is important that buyers continue to have access to essential goods with consistency and reliability. Both are important to a healthy and balanced ecosystem.”
Under the RM150mil package, Shopee is delivering targeted support for buyers and qualifying local MSMEs across three strategic pillars:
> Supporting transaction momentum
Shopee is enhancing its support for transaction activity through a combination of logistics initiatives and targeted measures for key product categories.
The first is the introduction of no-minimum-spend free shipping vouchers, which support continued access to everyday needs and encourage purchasing activity. This, in turn, helps sustain demand and supports sellers in maintaining conversions.
Additional voucher support is also provided for bulkier and higher-value items, such as furniture and home appliances.
Through targeted voucher support for these categories, Shopee helps offset higher delivery costs and simplifies more complex shipping arrangements.
This makes larger purchases more accessible for buyers, while enabling sellers in these segments to better serve demand and reach customers more effectively.
> Easing access to working capital
Financing remains an important enabler for MSMEs. In partnership with Monee, Shopee is expanding access to working capital solutions, including SLoan for Sellers and Quick Funds.
SLoan for Sellers is designed to facilitate over RM5mil in seller financing, alongside a 100% interest rate subsidy on the first installment for new users to support restocking and more agile business expansion.
Meanwhile, Quick Funds offers instant liquidity with 50% off advance fees and a 20-day free trial for new users to manage cash flow cycles.
> Strengthening fulfilment capabilities
Shopee is also expanding access to Fulfilled by Shopee (FBS), enabling more sellers to utilise warehousing and logistics support that helps streamline operations.
Eligible sellers can access a complimentary six-month trial, providing greater flexibility in managing overheads and scaling operations, particularly during peak periods. Sellers using FBS have also seen an average uplift of around 20% in store traffic, reflecting improved visibility and access to platform features that help them reach more customers.
For buyers, this translates into more reliable delivery timelines and a smoother overall shopping experience.
For sellers already leveraging these programmes, the initiative has helped support business growth.
Dashboxx Solutions founder Nur Shafiqah Mokhtar said SLoan helped her children’s fashion wear store quickly unlock the extra capital needed to grow.
“Instead of slowing down due to cash flow gaps, we were able to ramp up our operations almost immediately as approval and disbursement was completed in under 24 hours,” she said.
Moo Baby founder Stephen Beh said free shipping vouchers made a big difference for the baby and children’s essentials store.
“Customers are much more willing to complete their purchase when they don’t have to worry about delivery cost, especially for lower-ticket items. It really helps to push conversion and basket completion,” Beh added.
Investing in AI to stay competitive
Beyond immediate support measures, Shopee continues to invest in digital tools such as a Chat AI Assistant, Product AI Optimiser and AI Model Try-On to help sellers improve efficiency, save time and manage their businesses more effectively over the long term.
“Resilient businesses are built not only through timely support, but through continued investment in the capabilities, tools and partnerships that help them compete and grow over time,” concluded Ho.
