KUALA LUMPUR: A total of 14 controlled items will be placed under the Festive Season Maximum Price Scheme (SHMMP) for Christmas this year, says Datuk Armizan Mohd Ali.
The Domestic Trade and Cost of Living Minister said the SHMMP will be in force from next Tuesday (Dec 23) to Saturday (Dec 27).
“This covers a five-day period beginning two days before Christmas, the day of the celebration itself on Dec 25, and two days after,” he said in a statement on Saturday (Dec 20).
The items included in the scheme are imported bone-in mutton, imported cabbage from Indonesia and China (excluding Beijing cabbage), carrots from China, tomatoes, red chillies, green capsicum, red onions, yellow onions, imported potatoes from China, chicken wings, and live mature chickens, which apply only to Sarawak.
For Sabah, Sarawak and the Federal Territory of Labuan, the controlled items also include live pigs (farm level), pork belly and pork meat and fat.
Armizan said the duration and scope of the scheme were determined based on current conditions, aiming to allow consumers to enjoy reasonable prices while ensuring traders are not burdened by an overly long implementation period.
He said the scheme also takes into account various factors such as demand and supply, current costs, weather conditions and wage rates.
He added that the ministry also engaged strategic partners including the Agriculture and Food Security Ministry, other government agencies and industry players to ensure sufficient supplies throughout the festive period.
The SHMMP for Christmas will be enforced under the Price Control and Anti-Profiteering Act 2011, said Armizan, adding that the maximum prices set at both wholesale and retail levels can be checked on the ministry’s website.
Beyond price controls, he said the ministry is also rolling out several initiatives to help Malaysians manage the cost of living in conjunction with Christmas.
These include the Christmas edition of the Rahmah Madani Sales Programme (PJRM) and the Servis Ihsan Madani@Petronas AutoExpert (SIM@PAX) vehicle service programme.
The PJRM for Christmas will run from Dec 18 to Dec 27, with 875 sales events taking place nationwide. The public can check the PJRM Christmas 2025 schedule on the ministry’s official website.
For SIM@PAX, appointment bookings for participating vehicle service outlets can be made via PETRONAS’ “Setel” application, with 115 workshop premises nationwide involved from Dec 18 to Dec 27, he added.
At the enforcement level, Armizan said ministry enforcement officers would be deployed nationwide at strategic locations such as public markets, farmers’ markets and shopping centres throughout the implementation period to ensure traders comply with the law.
The public can lodge consumer-related complaints at the ministry via WhatsApp at 019-848 8000, call centre at 1-800-886-800, website at https://eaduan.kpdn.gov.my, email to e-aduan@kpdn.gov.my or the smartphone app Ez ADU KPDN.
