Media must use AI to drive efficiency

Bernama chairman Datuk Seri Wong Chun Wai delivering his address on "Using AI, Driving Efficiency and Cutting Costs in Media Companies" at the 58th Annual Conference of the World Chinese Language Press Institute at the Lin Xiang Xiong Art Gallery. -- Bernama Pic

GEORGE TOWN: The media has no choice but to invest in Artificial Intelligence (AI) tools as it grapples with mounting challenges, including lower profits against increasing fixed costs, says Bernama chairman Datuk Seri Wong Chun Wai.

He said AI helps to reduce manpower and is capable of generating more content, such as videos, stories, clips, posts, shows as well as more versions for different platforms.