KUALA LUMPUR: Malaysia Airlines Bhd (MAB) and Atout France have entered into a strategic three-year Memorandum of Understanding (MoU) aimed at enhancing tourism promotion and increasing visitor arrivals to Paris via Malaysia Airlines’ global network.
The MoU was officially presented during a recent ceremonial signing in the presence of senior representatives from both organisations, including Atout France (mainland China, Hong Kong and Taiwan markets) deputy director Agnes Angrand, its Asean marketing manager Michiko Watanabe and Malaysia Aviation Group (MAG) airlines global marketing head Emily Tan.
