Labubu doll craze drives enthusiasts to spend thousands


No child’s play: Soffea Dini showing the Labubu dolls she had amassed in the past two months. A hardcore collector, the influencer and entrepreneur is willing to spend tens of thousands of ringgit, even flying abroad, to snag the Nordic fairy tale-inspired plush toys. — Bernama

KUALA LUMPUR: Its face bears a mischievous expression. At times, it can even look a little menacing.

Meet Labubu, the doll that has gained a devoted following among avid collectors in Malaysia.

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