Taiwan aims for tourism boost through collaborative workshop

TTA hosted the Taiwan Tourism Workshop in both Kuala Lumpur and Johor Bahru recently. Present at the event was the Taipei Economic and Cultural Office’s deputy representative James Buu (sixth left) and TTA’s Kuala Lumpur office director Abe Chou (seventh left).

ON May 20, the Taiwan Tourism Administration (TTA) held a Taiwan Tourism Workshop in Kuala Lumpur, attracting 31 units and 62 Taiwanese business operators from local governments, associations, travel agencies, hotels, leisure farms, theme parks, and gift shops.

The event also drew the participation of more than 130 Malaysian business operators and media, and saw enthusiastic bilateral negotiations with more than estimated 2,480 meetings conducted.

This follows TTA’s highly successful Taiwan Travel Fair, which was held from May 17-19 at Sunway Pyramid shopping mall in Petaling Jaya.

During the workshop at the Parkroyal Collection Kuala Lumpur Hotel, representatives from TTA, various airlines, New Taipei City, Miaoli County, and Nantou County introduced new subsidy schemes and travel itineraries to Taiwan.

The workshop was attended by both Taiwanese and Malaysian business operators across different sectors.

TTA, in the presence of its Kuala Lumpur office director Abe Chou, and the Taipei Economic and Cultural Office’s deputy representative James Buu, signed a Memorandum of Understanding (MoU) on tourism cooperation with the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Chinese Tourism Association (MCTA), aiming to attract 600,000 Malaysian tourists to Taiwan.

This collaboration was initiated to promote bilateral tourism exchanges, enhance the quality of tourism services, encourage participation in relevant tourism exhibitions, and achieve the goal of increasing tourist numbers.

The following day, the Taiwan Tourism Workshop was also held at Renaissance Johor Bahru Hotel, in Johor Bahru.