Weatherproofing tourism


Weathering the storm: A cloudy sky seen over Gurney Bay in Penang. The operators have been coming up with various alternatives to ensure tourists can still enjoy a positive experience despite the inclement weather.

PETALING JAYA: It is business as usual for tourism players as they continue to make it a point to ensure tourists feel welcome and appreciated amid the recent erratic weather.

The operators have been coming up with various alternatives to ensure tourists can still enjoy a positive experience despite the inclement weather.

Malaysian Tourism Federation president Datuk Tan Kok Liang said that when faced with poor weather conditions, operators looked at diversification.

“One key adaptation is flexible scheduling – tour operators have adjusted their schedules to offer alternative indoor activities.

“By offering a mix of indoor and outdoor activities, they ensure that there are always options available for tourists, regardless of the weather,” he said.When rain causes disruptions to outdoor tours, Tan said operators have pivoted to indoor attractions such as museums, shopping malls and cultural performances.

“This strategic shift allows them to provide tourists with engaging experiences even when weather conditions are unfavourable,” he added.

Tan said the government’s investments in infrastructure improvements, such as better drainage and flood prevention measures, play a crucial role in mitigating the effects of heavy rain on the tourism sector.

Staying innovative: Tan (left) and Wong say tour operators are making adjustment when facing adverse weather conditions.Staying innovative: Tan (left) and Wong say tour operators are making adjustment when facing adverse weather conditions.

“These initiatives not only enhance the overall resilience of tourism operations, but also contribute to a more enjoyable experience for visitors.”

Tan also emphasised the importance of acknowledging the psychological impact of weather on tourists.

“While some individuals may find rain therapeutic, others perceive it as depressing, potentially affecting their overall travel experience.

“Tourism operators need to be cognizant of these psychological nuances and strive to create a welcoming and enjoyable environment for their guests, irrespective of the weather,” he said.

“By incorporating strategic planning and adaptability into their operations, tourism operators can effectively navigate challenges posed by erratic weather and continue to offer memorable experiences to their guests.

“This resilience and commitment to customer satisfaction are key factors in ensuring the long-term success and sustainability of the tourism industry,” he added.

Malaysian Association of Tour and Travel Agents (MATTA) president Nigel Wong concurred, saying that the association has not received any reports of tourists avoiding Malaysia so far.

“No tourists are avoiding us and there have been no mass cancellations due to the adverse weather. Sales have not been affected,” he said.

While tourism activities are continuing as normal, Wong said tour operators make adjustments when facing adverse weather conditions like heavy downpours or flash floods.

“Most itineraries will have alternatives to cater for adverse weather conditions,” he added.

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Tourism , Erratic Weather , Tourists

   

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