Sapporo Premium Beer is Japan’s first, and oldest beer brand with a history dating back to 1876.
Sip, savour and celebrate the iconic first beer of Japan
THE time has come to discover the new rising star in Malaysia – Sapporo Premium Beer – the iconic first beer of Japan.
Hailing from the land of the rising sun, consumers are invited to experience and revel in the captivating spirit of Sapporo, where tradition and craftsmanship meet cutting-edge modernisation.
Reinvented with pioneering Japanese craftsmanship, bold ingenuity and with the finest malt and hops, Sapporo offers an amazingly crisp, perfectly refreshing lager beer with a balanced taste.
Now brewed locally, consumers can delight in a fresh Sapporo brew, at an ABV of 5%, which delivers unparalleled quality and authenticity from the first sip to the last drop.
With its prominent golden star, Sapporo stands out in any crowd, making it a statement for those who appreciate true quality and excellence.
Sapporo’s nationwide sampling event kicked off at Pavilion Kuala Lumpur.
To celebrate the new star in town, Sapporo is making its way nationwide, giving beer lovers an opportunity to savour and enjoy the refreshing crisp taste of this Japanese icon.
The first sampling event kicked-off at Connection Pavilion Kuala Lumpur. From Apr 30 to May 5, beer enthusiasts were invited to discover the iconic brew, as well as try their hand at winning cool Sapporo prizes.
Carlsberg Malaysia’s marketing director Olga Pulyaeva says Sapporo represents a distinct brewing philosophy that honours both tradition and innovation, and its introduction to Malaysia aligns perfectly with Carlsberg Malaysia's strategy of accelerating its premium portfolio.
“By offering consumers a range of quality brews, we are able to cater to diverse preferences and complement any occasion.
“Whether it is enjoying a crisp and refreshing beer with friends after work or savouring it with a meal, Sapporo is surely to be appreciated by those seeking for a high-quality experience inspired by Japan,” Pulyaeva adds.
Sapporo Premium Beer is known for its crisp, refreshing, balanced taste.
Sapporo Premium Beer is now available in draught, tapped from the sleek Katana beer tap, 320ml cans, and 325ml pint bottles alongside 640ml quarts bottles across entertainment outlets, supermarkets and hypermarkets as well as convenience stores.
For more information, latest updates and upcoming events, visit and follow @SapporoMY on Facebook or Instagram.
*All promotions and activities are open to non-Muslims aged 21 and above.
