Mydin launches ‘Kasih Sayang Ibu dan Si Manja’ drive

Domestic: Armizan (centre) and Ameer Ali (second from right) launching the campaign at Mydin Subang Jaya Hypermarket. Also present are (from left) Selangor KPDN director Mohd Zuhairi Mat Radey, KPDN deputy chief secretary (domestic trade development) Datuk Roziah Abudin and KPDN deputy director-­general operations (enforcement) Shamsul Nizam Khalil. — AZMAN GHANI/The Star

PETALING JAYA: Discounts, rebates and gifts worth up to RM800,000 will be on offer when purchasing children’s goods under the Domestic Trade and Cost of Living Ministry’s (KPDN) latest Ihsan Rahmah programme, says its minister Datuk Armizan Mohd Ali.

Dubbed the “Kasih Sayang Ibu dan Si Manja” campaign, Armizan said it is organised by Mydin Mohamed Holdings Bhd and involves a strategic partnership between the ministry and Mydin.

He pointed out that the campaign does not involve any special government expenditure, and is private-driven.

“It aims to alleviate the burden of parents with babies. Children’s necessities are also being offered at discounted and affordable prices,” he told reporters after launching the campaign here yesterday.

Armizan said the programme will see the sale of children’s products such as milk powder, diapers, clothes and more at affordable prices.

“In tandem with discounts, some brands also offer additional packages for the products purchased.

“This is an interesting approach as it not only sees discounted prices but consumers will get more products as well.

“We are very thankful to Mydin and its strategic partners for coming together with the government in carrying out intervention and mitigation measures towards tackling the cost of living,” Armizan added.

Since the inception of the Ihsan Rahmah initiative in January, Armizan said 40 retail industry players had taken part in the programme at more than 2,700 locations nationwide.

“Through this programme, consumers can purchase daily necessities at affordable prices while also standing a chance to receive special rewards offered by sellers.

“I encourage more industry players to come forward with their own approaches that can aid the people,” Armizan said.

Mydin managing director Datuk Ameer Ali Mydin said the programme is a new avenue to aid parents where they could purchase children’s needs at special prices.

“Mydin and its suppliers are always watchful towards the rising cost of living that has come around due to global economic factors.

“The campaign will also provide services, gifts and rewards that can be acquired by the public, especially parents,” he said in his speech during the launching.

He also thanked Mydin’s strategic partners for offering special discounts on their products and supporting the campaign, adding that local brands are also taking part.

“I hope this collaboration between the government and industry players will spur the people’s wellness, alongside more frequent discussions between both quarters to ensure the cost of living and consumer issues are a priority,” Ameer Ali said.

“I also urge more industry players and even our competitors to carry out similar campaigns.”

The campaign began yesterday and will last until May 30.

More information can be obtained at

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