Three-pronged way to boost pineapple production

Cash crop: Idle land can be used to plant pineapples because there are many young entrepreneurs already doing it in Johor, says Prof Mad Nasir.

PETALING JAYA: Idle land can be tapped by small entrepreneurs to meet the high demand for pineapple for both the local and export markets, says Prof Datuk Dr Mad Nasir Shamsudin.

The Universiti Putra Malaysia agricultural economics expert said there were many plots of idle land in villages no longer used by older farmers.