KUALA LUMPUR: Consumers today highly value having easy access and convenience when shopping. With that in mind, Watsons brand has teamed up with BilaBila Mart, Malaysia's modern 'kedai runcit' approach through a refreshing and contemporary vendor.
With BilaBila Mart available at nearly 30 locations, primarily situated within residential areas such as condominiums and university campuses, it's undeniable that it has emerged as a revolutionary destination for Watsons brand.
Watsons has carefully curated a selection of daily essential items ideally suited for BilaBila Mart to cater to everyone.
“This ideal partnership provides BilaBila Mart easy access to Watsons brand high quality, affordably priced products spanning health, beauty, personal care and lifestyle categories,” says Watsons Malaysia managing director Caryn Loh.
“It serves as an ideal platform for Watsons Brand to expand its reach and seize new sales opportunities.”
“We are extremely honoured and excited about the collaboration with Watsons. The value proposition that Watsons and BilaBila brands have is unanimously aligned,” says BilaBila Mart co-founder Lee Hui Jing.
“We believe our customer bases are those who are well-informed and seek for quality and they will appreciate and greatly benefit from this partnership.”
Caryn adds: “Watsons Brand is currently available at 10 BilaBila Mart locations in the Klang Valley, and we plan to expand to more stores in the near future to offer consumers in this segment an even broader selection.
“Our aim is to ensure that every customer can readily access the full range of Watsons brand products at the best prices, all backed by our commitment to quality assurance, with quality assurance.”
The launch of this special partnership took place at BilaBila Mart Empire City Damansara, with the presence of BilaBila Mart co-founders Justin Tan Hai Liang, Lee, and Paramjit Singh, as well as Watsons Malaysia marketing and customer growth general manager Danny Hoh, Watsons head of trading Foo Hwei Jiek and EXSIM managing director Lim Aik Hoe.
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