Experts: Content vital to influence voters in upcoming state polls

PETALING JAYA: About one-third of the 9.77 million voters in the six state elections are going to make their decisions at the eleventh hour based on what they see on social media, say experts.

Although political parties have already started holding on-the-ground rallies and launching their machinery in each of the six states, political analysts and communications experts say the role of social media will be just as critical in the state polls as it was in the 15th General Election (GE15).