KOTA KINABALU: The state’s new tourism tagline "Feel Sabah, North Borneo" is appealing to Western and European tourists, says Datuk Joniston Bangkuai.
The Sabah Tourism Board chairman said most of the industry players he met during the just concluded ITB Berlin 2023 (Internationale Tourismus-Borse Berlin) said that the new tagline would help Sabah standout as a unique and appealing attraction for Borneo island.
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