KOTA KINABALU: Community-based tourism operators interested in high-end rural tourism have been urged to take a leaf from a multiple award winning eco-lodge tucked deep inside Sabah’s 130 million-year-old ancient rainforest of Danum Valley.
Sabah Tourism, Culture, and Environment Assistant Minister Datuk Joniston Bangkuai recently led a three-day trip to the Borneo Rainforest Lodge (BRL) Danum Valley, some 80km from Lahad Datu town in the state’s east coast and was impressed with what he saw.
The BRL Danum Valley sits in the heart of the Danum Valley Conservation Area, which is home to the ancient rainforest.
Bangkuai said sustainable practices, unique experiences and first-rate facilities were just some aspects rural community-based tourism operators can take away from the BRL Danum Valley’s approach to luxury tourism.
He added that communities could gain from a shift towards high-end rural tourism, namely increased economic opportunities, improved infrastructure and a greater sense of pride and community spirit.
“High-end tourists are individuals who are seeking luxury, unique, and personalised experiences during their travels.
“They seek out places like BRL Danum Valley for high-quality amenities, service and special activities that provide a sense of exclusivity and authenticity,” he said.
“This is the knowledge and understanding of what makes a high-end tourist product that rural communities need to begin capitalising on a lucrative and growing tourism market to create a more vibrant and prosperous local economy,” Bangkuai added.
Bangkuai was on the trip for a product update and to experience luxury eco-tourism with the Sabah Tourism Board.
