Legendary journey: The Proton Saga Hot Wheels model will be produced by Mattel Inc in conjunction with Mattel’s 40th anniversary in Malaysia. — Bernama
BUKIT MERTAJAM: Hot Wheels toy car manufacturer, Mattel Inc, has announced a partnership with Malaysian carmaker Proton to produce a 1:64 scale model of the country’s first national car, the Proton Saga.
Mattel Inc’s president and chief commercial officer Steve Totzke said the partnership was to commemorate its 40th anniversary in Malaysia.
“This is an exciting licence partnership as we join to develop a Hot Wheels car, modelled after the original Proton Saga, the first model manufactured by Proton, which will now become a part of Hot Wheels’ singles collection.
“This licence partnership aims to uphold the proud legacies of both Mattel and Proton to continue to provide high-quality vehicles to fans of all ages worldwide,” he said in his speech at the celebration of Mattel’s 40th anniversary here yesterday.
Totzke said the Proton Saga was the first car from a Malaysian automotive brand and therefore, played a pivotal role in the growth of Malaysia’s economy, Bernama reported.
This new Hot Wheels model is expected to start shipping and be sold worldwide by the end of 2023.
