‘Agriculture has potential to break cycle of poverty’

KUALA LUMPUR: Even though premium Sarawak foodstuff is in high demand, locals are still hesitant to pursue a career in farming, Sarawak entrepreneurs say.

Brendan Kon, founder and managing director of Kenyalang – a company that sells Sarawak-grown rice, including a fragrant variety called biris – said biris was popular some 30 to 40 years ago, but has since gone nearly extinct along with the younger generation’s disinterest to dabble in the agriculture sector.