Sarawak takes digital route in bid to raise tourism profile

By SHARON LING

Datuk Seri Abdul Karim Rahman Hamzah. - Filepic/The Star

KUCHING: Sarawak aims to increase its visibility as a tourism destination through new digital and data-based marketing initiatives.

State Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah said Sarawak's tourism industry was taking another step towards "smart tourism" with the introduction of data management and elearning platforms by the Sarawak Tourism Board (STB).

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Sarawak , Tourism , Destination , Digital , Data Management , Elearning , Abdul Karim Rahman Hamzah

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