Nojima sets foot in Malaysia

(From left) Nojima store manager Muhammad Afiq, Deputy Domestic Trade and Consumer Affairs Datuk Rosol Wahid, country chief executive officer Harry Higashiura and Domestic Trade and Consumer Affairs Ministry enforcement director Azman Adam launching the Nojima flagship store at LaLaport KL.

The first Nojima flagship store has opened its doors in Kuala Lumpur’s new business district centre in Bukit Bintang, marking its foray into the Malaysian market.

Spanning 26,461sqft on the third floor of the latest shopping destination Mitsui Shopping Park LaLaport KL, the Nojima store features a comprehensive range of top quality brands in electrical appliances, IT gadgets, furniture and bedding products.

In celebration of the flagship store opening, from now till Feb 2 customers will be spoilt for choice with a wide range of irresistible bargains including items priced as low as RM8 and discount up to 90%. They also stand a chance to win a ticket for two to Japan.

Country chief executive officer of Malaysia Harry Higashiura said the store – by Nojima Corporation, one of the leading retailers in Japan and Asia – would provide innovative retail and experiential offerings focusing on unique customer experiences.

Customers at Nojima store can expect to walk into a spacious brightly-lit and clean store with knowledgeable staff to assist them.Customers at Nojima store can expect to walk into a spacious brightly-lit and clean store with knowledgeable staff to assist them.

“On top of quality brands and products, Nojima offers value-added services not limited to peace-of-mind warranty policies and attractive instalment plans but also solutions services such as device protection configuration or device setup to protect against Internet fraud.

“To provide customers with an engaging shopping experience, an experiential space is made available for customers to feel and test the latest products comfortably.

“With the expanded range on offer, Nojima is a one-stop home furnishing store accessible to everyone,” he said.

In striving to offer top-notch services and quality products, Higashiura emphasised that Nojima practised time-honoured Japanese principles and traditions in building trust and relationships with its customers.

“This includes training its team of sales consultants who would be on hand to answer customers’ enquiries.

Higashiura demonstrating a robotic cleaner at the experiential area.Higashiura demonstrating a robotic cleaner at the experiential area.

“Listening and understanding each customer’s needs is of utmost importance to match the right product to what customers’ want, rather than just recommending the latest offerings.

“Customers can expect to walk into a spacious brightly-lit and clean store with knowledgeable staff to assist whenever they are approached,” he added.

As to the location chosen for Nojima for its first flagship store in Malaysia, Nojima and Japanese real estate company Mitsui Fudosan already have a close working relationship in Japan, shared Higashiura.

LaLaport KL is Mitsui Fudosan Co Ltd’s first LaLaport mall in South-East Asia and one of the largest commercial facilities.

“The selection of tenants and location has always been of quality to cater to the customers’ demand and with Bukit Bintang City Centre (BBCC) as an integrated transit-oriented development, we are definitely confident this area will flourish.

“Despite the convenience of online shopping, brick-and-mortar stores remain vital for retail as people are able to see, experience and test the products before buying them.

“Of course, there are challenges amidst the pandemic but I am confident that the human element is an essential factor in retail experience and consumers will still continue to shop at physical stores after this pandemic,” concluded Higashiura.

Nojima Corporation is the holding company of COURTS Asia Limited, with COURTS (M) Sdn Bhd as a subsidiary.

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Nojima , flagship store , LaLaport , retailer


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