SOBA Prestige brings together alumni of distinguished awards

Business leaders: In the commemorative photo above are (from left) RHB’s Yip, CGC’s Leong, Carlsberg Malaysia corporate affairs director Pearl Lai, SMG chief executive officer Alex Yeow, Sime Darby’s Gan, Maxis’ Lee, SMG’s Wang and PKT Logistics Group chief marketing officer Kuan Eu Jin at the recent SOBA Prestige event, held at Jaguar Land Rover, Sime Darby Auto Connexion in Selangor.

PETALING JAYA: Beyond being an awards programme, the Star Outstanding Business Awards (SOBA) aims to foster a community of thought leaders, who will inspire people to scale their ideas into a sustainable reality.

Among its most recent engagements is SOBA Prestige, a specially curated event that was held to bring together SOBA alumni, partners and sponsors.

Star Media Group (SMG) chief business officer Lydia Wang said the event was created for SOBA alumni to network, make new friends, discover new alliances and find new business opportunities.

Sime Darby Motors Retail and Distribution Malaysia managing director Jeffrey Gan said that as one of the key players in the automotive industry, the company is privileged to be associated with SOBA.

“We share the same goals in pursuing excellence and striving for world-class products and services to our customers,” he added.

Aside from networking, the event was also aimed at the exchange of knowledge and experience in the business community, through a fireside chat on the topic “How You Can Defend Your Business in 2022”, which saw the participation of RHB SME Banking head Yip How Nang, Credit Guarantee Corporation Malaysia chief business officer Leong Weng Choong, Maxis SME head Kevin Lee and PKT Logistics Group chief marketing officer Kuan Eu Jin.

Brand new: Lending a further touch of prestige to the event was the unveiling of the new Land Rover Defender.

Lending a further touch of prestige to the event was the unveiling of the new Land Rover Defender by Jaguar Land Rover Malaysia managing director Syed Ahmad Muzri Syed Faiz.

SOBA 2021 is organised by SMG with CGC, Maxis, PKT Logistics Group and RHB as main sponsors and Matrade as the official trade promotion partner. Supported by the International Trade and Industry Ministry and Bursa Malaysia, it is audited by BDO with 988 and Suria as the official media partners.

For SOBA Prestige 2021, its Prestige partners are venue sponsor Sime Darby Motors and beverage sponsor Carlsberg Malaysia. For more information on SOBA 2021, call The Star Events at 017-231 1789 or visit www.soba.com.my.