Berjaya Sompo launches child safety seat campaign

KUALA LUMPUR: Berjaya Sompo Insurance Bhd launched the “Bantuan Car Seat” campaign where the company will be giving out child safety seats to 30 needy families.

This Corporate Social Responsibility (CSR) campaign is jointly organised with theAsianParentMY and Crolla as Berjaya Sompo’s official media partner and child safety seat partner, respectively.

The campaign aims to raise awareness on the importance of having a child safety seat and the correct method of installing a child safety seat.

Tan Sek Kee, chief executive officer (CEO) of Berjaya Sompo said, “Berjaya Sompo is an organisation built on the foundation blocks of ethics, integrity and professionalism, committed to fulfilling the expectations of our stakeholders and contributing to the Malaysian economy and society.

“Hence, Berjaya Sompo “Bantuan Car Seat” campaign is very dear to our hearts as we seek to make a difference in the lives of those in need,” Tan said.

Tan added: “We are aware that there are people who have suffered a loss of income during this Covid-19 pandemic, and we would like to help ease their burden by providing them with a child safety seat to keep their children safe.”

A research published by the Malaysian Institute of Road Safety Research (Miros) revealed that children transported in private vehicles are the leading group of casualties among children aged 1 to 4 years old (43.8%).

The research further reported that a correctly installed child seat helps reduce the risk of death by 71% for infants and by 54% for children ages 1 to 4 and reducing the need for hospitalisation by 69% for children ages four and below.

The “Bantuan Car Seat” campaign

The 3-months long campaign, which will span from Oct 1 to Dec 30, kickstarted with a Facebook Live session hosted by theAsianParentMY where Berjaya Sompo’s official child car seat partner, Crolla held a demonstration on the correct installation techniques.

The session also saw Berjaya Sompo giving away three Ultima V3 policies to those who participated in the question-and-answer session aiming to raise awareness on the importance of child safety seats and its installation techniques.

The Ultima V3 Personal Accident policy is a 24 hours worldwide accident insurance plan with extra benefits such as double indemnity cover, personal liability cover, optional cover for temporary total disablement benefit and much more.

The giveaway would see eligible families receiving the Crolla Alpha child safety seat worth RM499 each.

The seat is suitable for children from birth up to 25kg, or seven years old.

The Crolla Alpha is also approved by the European Safety Standards ECE R44/04.

To apply for a child safety seat, participants must submit their applications at the theAsianParentMY app.

Along with their details, the applicants are required to provide a write-up detailing why they need the child safety seat.

Qualifying criteria include household income of RM4,000 and below; owning a car and having at least one child below seven years old.

For further information, visit https://www.berjayasompo.com.my/page/child-car-seat.