Seminar maestro to uplift entrepreneurs

Platform to equip merchants with knowledge, training and consultation to build successful businesses

IT was a difficult time for the husband-and-wife team of the first ironless clothing company in Malaysia, when they could not afford to buy milk for their infant.

The founders of Sabella Holdings Sdn Bhd shared that providing for their child was the sole reason to change their purpose – the “big why” – and that their life took a turn for the better after joining a Richworks programme.

“After participating in the mentorship programme by Datuk Dr Azizan Osman, our life began to change – from owning a business with one sewing machine to having our own warehouse to meet customers’ demand, ” said Mohd Sufian Sulaiman and Siti Fatimah Abd Samat.

They added that their success was from the education and guidance received by a mentor who wanted to help change the lives of entrepreneurs.

Coached by Azizan who has over 18 years of experience under his belt, the good folks at Richworks International Sdn Bhd will be unveiling its 2021 Bina Bisnes Berjaya (BBB) Seminar.

A pioneering platform to equip entrepreneurs with knowledge, training and consultation, the one-day online seminars will be hosted via Zoom for free every Saturday from now till March 27.

Mamasab Bakery founder Siti Noor Sabrina Sobri shared that meeting Azizan was “the most magical thing in my life.”

“Prior to this, we did not even know how to do marketing in our business. We just posted a picture of our cakes and did the copywriting, ” she said, adding that she learnt the importance of addressing her target audience through her mentor.

“In the mentoring programme, you are clear about your goals and targets, and will save time and energy.

“Datuk taught me the power to attract people because when we do business, we deal with people – your customers, agents, stockists, ” she said.

The seminar organiser attracted over 400,000 participants through various programmes organised in 2020, alone.

Some 800,000 people have lost their source of income in 2020 – according to statistics released by the Social Security Organisation (Socso) – and the seminars are to help more than one million Malaysians this year to enhance their business knowledge.

The first Richworks seminar held in January received some 46,000 registrations within one week of its launch date.

The company is now targeting over 35,000 participants to join its BBB seminar by the second week of February 2021, especially those who are new to business or stuck in a stagnant one.

“Our ultimate end-goal here is to foster entrepreneurial spirit and cultivate business acumen, ” said Richworks International Sdn Bhd assistant senior vice-president Radz Mohd.

He said that as a member of society, “it is our responsibility to help drive the economy and ensure inclusive and meaningful socioeconomic development towards a more prosperous society.”

“Hence the theme of our BBB seminars is predominantly to uplift businesses from the impact of Covid-19, ” he added.

The BBB Seminar will feature businesses which have been cultivated by Richworks such as Sabella and Mamasab, plus other home-grown businesses and those from across the region like Indonesia, Brunei and Singapore.

Gunning to be the next successful entrepreneur? Join Richworks’ free seminar every Saturday from now till March 27.

For more information, visit

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