KOTA KINABALU: An innovative promotion has helped boost Sabah’s once popular Rumah Terbalik.
After reopening its doors following the easing of the movement control order in June, operators of the upside-down house about 40km from the city are seeing a surge in visitors.
Lucky draws for hotel accommodation in other parts of Sabah and the country, and cash prizes for the 50th and 100th visitors are up for grabs.
This is proving to be a winning formula for Rumah Terbalik managing director Alexander Yee.
“The promotion is effective due to the generous prizes, and also because people are regaining their confidence to travel again.
“The authorities have done a fantastic job in curbing the spread of the Covid-19 virus. The infection rate has continuously been down and there are days with zero new cases, ” said Yee.
Rumah Terbalik is the first upside-down house in Malaysia. The building is situated along the main highway leading to Mount Kinabalu.
Daily visitors average about 150, from hardly 10 shortly after it reopened on May 22.
Back then, free entry was offered to the first 20 customers during Hari Raya and Pesta Kaamatan.
The lucky draws now involve prizes for hotel stays in Kuala Lumpur, nature resorts in Sepilok and Kinabatangan and also the award-winning Walai Penyu Conservation Park in Sandakan.
The incentives also include RM50 and RM100 cash prizes for the 50th and 100th visitors buying a combo package for Rumah Terbalik and its 3D wonders museum.
Yee said he offered free entry when Rumah Terbalik first reopened but the response was poor.
“I am happy our staff remained on reduced salaries (during the lockdown) and are doing their best now.”
In Sandakan, the Labuk Bay Proboscis Monkey Sanctuary, which reopened on July 1, is also offering promotional prices, including free entry for children aged below 12.
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