Latiff: All photographers need to find their identity

  • Nation
  • Sunday, 13 Jan 2019

Glamorous life: Latiff (centre) posing for a photo with models Fifi Anicah (left) and Alexandra Goldenberg at the London Fashion Week after-party.

PETALING JAYA: Indonesian lensman Latiff Napoleon, who shot to success in London, was talked into his career as a photographer of international fashion magazines.

Latiff, whose pictures had been published in international fashion magazines such as Vogue Italia, said his career as a photographer started as a hobby.

“I was influenced by an avid colleague who often talked to me about the art of taking photos.

“One day, I decided to buy a ­camera and started taking pictures of everything, from pigeons on the streets to portraits of people,” he said in an email interview.

Latiff said he then took it further by learning through books.

“Later, I assisted commercial photographer Tim Hawkins in one of the prestigious photo studios in South London – The Plough Studios.

Latiff Napoleon's photoshoot which appeared in the VV Magazine.

“I worked as his assistant for just a year before becoming an official photographer for the studio,” he added.

Latiff said there, he covered almost every aspect of photography from products photography to shooting for advertising giants such as Saatchi & Saatchi, New York City-based British advertising, marketing and public relations agency Ogilvy and global marketing company Young & Rubicam.

“I then decided to take more interest in fashion,” said Latiff, whose mantra was “never to run with the pack”.

Asked how he got the name Napoleon, Latiff said he was of Dutch and French descent.

“Napoleon is actually my middle name – Latiff Napoleon-Johari,” he said.

Latiff Napoleon's photoshoot which appeared in the Vogue Italia.

The London-based photographer said all photographers had to find their own identity.

He said they should also “negotiate and seduce” their audience with their own “signature”.

Latiff has just finished a photoshoot for a jet-set magazine last month, Al-Sharkiah, which is distri­buted throughout luxury hotels in Saudi Arabia.

Recently, he shot three inter­national models at Coya Mayfair, a private club in London.

“The theme of the shoot was ‘Goddess’,” he said, adding that the setting was beautiful with elaborate haute couture numbers.

Latiff Napoleon with international model Fifi Anicah.

Latiff said he was working on two major projects this month: an advertising campaign and an editorial ­fashion story for an international magazine.

Asked to share his inspiration, he said when it came to fashion shoots, one was typically inspired by the collection, the location or the model.

“I’m looking for elements in their personality,” he said.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 0
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

Lifestyle , photographer , london , models


Next In Nation

Health Ministry to ask for better funding to improve services, says Dr Zaliha
PM congratulates FAM president on being elected as FIFA council member
Govt to apply space tech to track illegal dumping sites, says Nga
Floods: Situation in Johor improves slightly with number of victims reduced to 976
MACC probe against Bersatu an abuse of govt agencies, claims Hamzah
Melaka Mayor asked to look into road safety issues on first day of work
Immigration DG: Quick Response Teams to man check-in counters at KLIA during peak hours
'Secret' illegal settlement in Nilai raided, 67 nabbed
Serdang Hospital did their best under the circumstances, says Selangor Health Dept on allegations of negligence in patient's death
Body of mentally disabled man found floating in Melaka River

Others Also Read