Chatime Malaysia now certified halal

From left: Dato

PETALING JAYA: Chatime Malaysia has been awarded halal food certification from the Department of Islamic Development Malaysia (Jakim).

In a statement Tuesday, Chatime Malaysia group manager Aliza Ali said the certification would not only attract new customers but also create a new avenue for business expansion.

Chatime Malaysia executive director Widayu Latiff said the bubble-tea company is confident that halal certification would have a positive impact on the market as well as its branding.

Jakim Halal hub division director Datuk Dr Sirajuddin Suhaimee said Chatime’s dedication and commitment are “very commendable”.

“It is essential to give the public assurance, especially when operating in the food and beverage industry, which is why Jakim appreciates Chatime Malaysia’s pursuit towards meeting not only their customer’s needs and preference, but also the public at large, regardless of their faith,” he said.

Chatime Malaysia seeks to incorporate the halal certification into the company’s five-year plan, which will see it expanding to Singapore and the Middle East.

This RM100mil expansion plan also involves its target to have more than 150 outlets in Malaysia, the company said, without disclosing the number of outlets it has now.