Creating a Malaysian brand for palm oil

AS Malaysia steps into the second century of commercial oil palm planting, Sime Darby Plantation Sdn Bhd. Managing Director Datuk Franki Anthony Dass reiterated that the challenges facing the industry will only continue to intensify.

In order to face the increasing demands on the industry, he says Malaysia needs to work towards creating a distinguished Malaysian brand for palm oil, which will be accepted as the preferred choice by global customers.