Nation

Star Media Group AIMs at specific audience

By ADRIAN CHAN

PETALING JAYA: It is a marketer’s dream to reach specific target audiences and Star Media Group (formerly known as Star Publications (Malaysia) Berhad) has launched a new product - AIM just to do that.

The company's chief digital officer Roy Tan admitted that maximising "viewability" has always been a dilemma for companies.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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Star Media Group , AIM , The Star

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