IT HAS happened again. Somebody gets a “juicy” rumour from an acquaintance, and decides to forward it to just about everyone he or she knows – easily done in today’s world of instantaneous electronic communications.
The rumour gathers momentum, and the snowball effect results in everybody talking about it, and worse, taking it as true. Doubting Thomases are nudged aside and assumed to be too naive to know what’s “really going down.”
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