Fast-fashion model goes out of style

Shein’s tepid market debut reflects doubts about a fast-fashion model squeezed by new trade rules, shrinking market share and labour concerns as investors shift their interests to AI. — Qilai Shen/The New York Times

WHEN Shein unveiled itself to the world at the height of its popularity several years ago, it touted a modern era for fashion –one built on speed, technology and an on-demand system capable of creating 4,700 new styles a day.

Today, that model is increasingly looking like a relic.